I hope my point stands vindicated now. We live in a whole wide world which gives us an abundance of alternatives! If we step out of our houses to buy even a FMCG product such as bathing soaps, we have around 101 options. Did you know Hindustan Unilever Limited (HUL) is India’s largest FMGC Company which provides more than 35 brands? Now we can only imagine how many options do producers and marketers give to its consumers to discern from! This problem of plenty ranges from a tiny hair pin to luxury cars to buying houses and even beyond that! We have ample of alternatives to choose from in the same market segments. Daily as new products keep on launching…. the dilemma keeps on increasing! [dropcap size=small]A[/dropcap]s a co-consumer, I have only one suggestion to deal with this problem of plenty… buy the first thing that fancies your eyes… the first thing that truly touches your heart… Do not let your mind question your heart’s decision. Trust me, that’s the ideal and apt thing for you…!!!
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