We’ve been using a plethora of SEO tools over the past 10 years. Some of them are extremely useful and most of them are useless. When it comes to selecting any SEO software or toolkit, “data” matters a lot (be it backlinks, content or keywords). That’s why it’s essential to invest your time and money into only those tools that are already loved by thousands of others. So in this post, we’ve handpicked a list of 11 of the best SEO software tools for agencies. They are not only worth your money but offer excellent value. Are you ready to find them out? Let’s dive in.

SEO Software for Agencies: A Handpicked List of 11 Tools

SEO Software for Agencies: A Handpicked List of 11 Tools1. Semrush2. Ahrefs3. Moz Pro4. Serpstat5. Mangools SEO Tools6. Majestic SEO7. cognitiveSEO8. BrightLocal9. Raven Tools10. Screaming Frog SEO Spider11. SpyFuFinal Thoughts About SEO Software for Agencies

1. Semrush

Hands down, Semrush is the best SEO software tool for SEO agencies. It gives you access to over 40 SEO tools ranging from traffic analytics to keyword magic tool to backlink analysis, site audits and so on. So yes, you’ll be getting access to most of the SEO agency tools under one roof. It’s also the same SEO toolkit we’ve been using at BloggersPassion for more than FIVE years now and it’s used by more than 6 million people worldwide. Here’s how its interface looks like;

As you can see above, you can easily discover all the key metrics from domain analytics to organic traffic to site audits at one place. Features: Here are some of the incredible features you get with Semrush all in one SEO toolkit. Pros: It is called the “Agency growth kit” which is available in the add-on for just $100 at each paid subscription level. Here are 3 features that you’ll discover in their Agency Growth Kit. All the features of the Semrush Agency Growth Kit are available in the add-on for just $100 at each paid subscription level. So what are you waiting for? Try Agency Growth Kit Today!  Cons: If you are looking for more information, you can check out our Semrush review. Semrush Pricing: Semrush offers the following pricing packages. You should try their Pro version FREE for 30 days to see if it’s a right fit for your business or not.

  1. Pro plan from Semrush: This is the starter plan from Semrush which is great for beginners and it costs you $119.95 per month ($99.95 per month when billed annually). With the Pro plan, you will get up to 10K results per report, upto 3000 reports per day, create up to 5 projects, track up to 500 keywords, up to 100K pages to crawl, up to 50 profiles for monitoring and 10 profiles for posting along with 5 scheduled PDF reports.
  2. Guru plan from Semrush: This plan is best for small businesses which costs you $229.95 per month ($191.62 per month when billed annually). With the Guru plan, you will get up to 30K results per report, upto 5000 reports per day, create up to 50 projects, track up to 1500 keywords, up to 300K pages to crawl, up to 100 profiles for monitoring. You’ll also get Historical data and 30 profiles for posting along with 20 scheduled PDF reports with this plan.
  3. Business plan from Semrush: This plan is best for agencies which costs you $449.95 per month ($374.95 per month when billed annually). With the Business plan, you will get up to 50K results per report, upto 10,000 reports per day, create up to 200 projects, track up to 5000 keywords, up to 1 million pages to crawl, up to 300 profiles for monitoring and 50 profiles for posting along with 50 scheduled PDF reports. You’ll also get Historical data, White label PDF reports with this plan. Apart from the above plans, if you need a custom solution with higher limits for your business, you can try their Enterprise plan and you need to contact their support team to discuss the custom pricing plans for your needs. Further Reading:

Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now Semrush Coupon Code 2023 Plus Free eBook Best Semrush Alternatives for 2023

2. Ahrefs

When Ahrefs was launched, it was providing only “Site Explorer” to perform backlink analysis and now it added so many other awesome SEO tools ranging from keyword research to content explorer, rank tracker, site audit and so on. Thousands of SEO agencies rely upon Ahrefs for keyword research and competitor analysis. Here’s how the Ahrefs interface looks like;

As you can see above, Ahrefs interface is extremely easy to use and elegant and you can find everything from one place. Features: Here’s a list of some of the features you get with Ahrefs SEO toolkit. Pros: Cons: Ahrefs Pricing: Ahrefs has the following four pricing packages.

  1. Lite plan from Ahrefs: This is the basic plan which costs you $99 per month ($82 per month when billed annually). It gives you access to 1 user, up to 5 projects to create, track 500 keywords, perform 10k site crawls per month and 25K rows per month for batch analysis.
  2. Standard plan from Ahrefs: This plan costs you $179 per month ($149 per month when billed annually). It gives you access to 1 user, up to 10 projects to create, track 1500 keywords, perform 500k site crawls per month and 100K rows per month for batch analysis.
  3. Advanced plan from Ahrefs: This plan costs you $399 per month ($332 per month when billed annually). It gives you access to 3 users, up to 25 projects to create, track 5K keywords, perform 1.25 million site crawls per month and 400K rows per month for batch analysis.
  4. Agency plan from Ahrefs: This is extremely useful for SEO software agencies which costs you $999 per month ($832 per month when billed annually). It gives you access to 5 users, up to 100 projects to create, track 10k keywords, perform 2.5 million site crawls per month and 1 million rows per month for batch analysis. Further Reading:

Top Ahrefs Alternatives: SEO Tools to Use Semrush vs Ahrefs: Which is the Best SEO Tool?

3. Moz Pro

You’ve likely heard of Moz because they are in the SEO industry for more than 15 years. If you want to track your site’s metrics, links, keyword rankings along with location-based rankings, Moz Pro is for you. Moz Pro offers you almost all the SEO agency tools you need. Here’s how the interface of Moz Pro looks like;

As you can see above, you can see search visibility of your website at a glance along with other tools in the sidebar of the tool’s dashboard. Features: Here are the features of Moz Pro. Pros: Cons: Read: How to Improve Domain Authority of Your Website in 2023 Moz Pro Pricing: Moz Pro is available in the following 4 options.

  1. Standard plan from Moz Pro: This is the starter plan from Moz which costs you $99 per month ($79 per month when billed annually). You can create up to 3 campaigns, track up to 300 keywords, perform 150 keyword queries and 5k backlink queries per month and 1 user can access their account.
  2. Medium plan from Moz Pro: This plan costs you $149 per month ($119 per month when billed annually). You can create up to 10 campaigns, track up to 800 keywords, perform 5k keyword queries and 20k backlink queries per month and 1 user can access their account.
  3. Large plan from Moz Pro: This costs you $249 per month ($199 per month when billed annually). You can create up to 25 campaigns, track up to 1900 keywords, perform 15k keyword queries and 70k backlink queries per month and 3 users can access their account.
  4. Premium plan from Moz Pro: This is suitable for SEO agencies which costs you $599 per month ($479 per month when billed annually). You can create up to 50 campaigns, track up to 4500 keywords, perform 30k keyword queries and 100k backlink queries per month and 5 users can access their account. Recently Updated:

Moz vs Semrush: My Honest Comparison of Two SEO Tools Moz Alternatives: Tools Worth Trying to Improve Your SEO

4. Serpstat

Serpstat is an all-in-one SEO tool for professionals and agencies which helps you with backlink analysis, keyword research, competitor analysis etc. If you’re looking for the most comprehensive SEO agency software, Serpstat is definitely for you. Here’s how its interface looks like;

As you can see above, from Domain Analysis to Keyword Research to Site Audit,  you can find everything at one place and you can also import anything you want effortlessly. Features: Here are the features of Serpstat SEO tool. Pros: Cons: Read: Semrush vs Serpstat: An Honest Comparison of Leading SEO Tools Read: Serpstat Promo Code: 7 Days Free Trial Plus 20% OFF All Plans Serpstat Pricing: Serpstat offers you the following pricing packages.

  1. Lite plan from Serpstat: This is the cheapest plan from Serpstat which costs you $69 per month ($55 per month when billed annually). Here’s what you’ll get with this plan.

4000 keyword queries per day 500 backlink queries per day Access to Search Analytics API Access to Backlinks API 100K API credits per month Create up to 10 projects to track, analyze and audit 15K keyword position checks per month Up to 150K pages to audit per month Only 1 user can access the tool Access to online chat support

  1. Standard plan from Serpstat: This plan costs you $149 per month ($119 per month when billed annually) and gives you the following limits.

5000 keyword queries per day 1000 backlink queries per day Access to Search Analytics API Access to Backlinks API 500K API credits per month Create up to 50 projects to track, analyze and audit 60K keyword position checks per month Up to 400K pages to audit per month Up to 3 users can access the tool Access to online chat support

  1. Advanced plan from Serpstat: This plan costs you $299 per month ($239 per month when billed annually) and gives you the following limits.

8000 keyword queries per day 1500 backlink queries per day Access to Search Analytics API Access to Backlinks API 1 million API credits per month Create up to 75 projects to track, analyze and audit 150K keyword position checks per month Up to 1.25 million pages to audit per month Up to 5 users can access the tool Access to online chat support Access to phone support

  1. Enterprise plan from Serpstat: This plan is really suitable for agencies and it costs you $499 per month ($399 per month when billed annually) and gives you the following limits.

12,000 keyword queries per day 2000 backlink queries per day Access to Search Analytics API Access to Backlinks API 2 million API credits per month Create up to 100 projects to track, analyze and audit 300K keyword position checks per month Up to 2.5 million pages to audit per month Up to 7 users can access the tool Access to online chat support Access to phone support White label reports

More Information:

Serpstat Review: Is it the most affordable SEO Tool? Serpstat Coupon Code: 25% OFF + 7 Days Free Trial

5. Mangools SEO Tools

Mangools offers you a combination of five incredible SEO tools namely KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler. Here’s how the interface of KWFinder (which is one of the key features of Mangools) looks like;

As you can see above, it offers everything from keyword metrics to SERP overview at one place. But you’ll need to visit the other tools corresponding pages to be able to use them. Features: Here are some of the juicy SEO features you get with Mangools tools. Pros: Cons: Read: Mangools SEO Tools Review with 40% Discount Mangools SEO Pricing: Mangools offers you the following 3 pricing plans.

  1. Mangools Basic: This is the basic plan from Mangools and it costs you $49 per month ($29.90 per month when billed annually) and here’s what you’ll get.

100 keyword lookups per 24 hours 200 Related keywords per search 25 competitor keywords per search 100 SERP lookups per 24 hours 200 Tracked keywords daily 2000 Backlinks rows per 24 hours 20 site lookups per 24 hours

  1. Mangools Premium: This plan costs you $69 per month ($39.90 per month when billed annually) and you’ll get the following features.

500 keyword lookups per 24 hours 700 Related keywords per search Unlimited competitor keywords per search 500 SERP lookups per 24 hours 700 Tracked keywords daily 7000 Backlinks rows per 24 hours 70 site lookups per 24 hours 3 simultaneous logins

  1. Mangools Agency: This is exclusively for SEO software agencies which costs you $129 per month ($79.90 per month when billed annually). You’ll get the following features.

1200 keyword lookups per 24 hours 700 Related keywords per search Unlimited competitor keywords per search 1200 SERP lookups per 24 hours 1500 Tracked keywords daily 15000 Backlinks rows per 24 hours 150 site lookups per 24 hours 10 simultaneous logins

6. Majestic SEO

Majestic offers you a backlink checker and link building toolkit and it has the biggest backlink index of over NINE trillion links. Here’s how the interface of Majestic looks like;

As you can see above, you will get an in-depth data of backlinks of any domain in the world using Majestic. Features: Here are the features of Majestic SEO. Pros: Cons: Majestic SEO Pricing: Majestic SEO offers you the following 3 pricing packages.

  1. Lite plan from Majestic SEO: This is the basic plan from Majestic SEO which costs you $49.99 per month ($41.67 per month when billed annually) and you’ll get the following features.

Max. analyzable backlinks: 1 Million 200,000 Retrieval Units 5,000 Index Item Units 60 report units 5K Site Explorer Data Rows 5,000 Analysis Depth

  1. Pro plan from Majestic SEO: This plan costs you $99.99 per month ($83.33 per month when billed annually) and provides you the following list of features.

Max. analyzable backlinks: 20 Million 5 million Retrieval Units 125K Index Item Units 300 report units 15K Site Explorer Data Rows 15,000 Analysis Depth Historic Index Raw Data Exports Custom Reports

  1. API plan from Majestic SEO: This plan gives you API access and costs you $399.99 per month ($333.33 per month when billed annually). You’ll get the following limits.

Max. analyzable backlinks: 100 Million 20 million Retrieval Units 500K Index Item Units 950 report units 30K Site Explorer Data Rows 30,000 Analysis Depth Historic Index Raw Data Exports Custom Reports Custom Monthly Data Create OpenApps

7. cognitiveSEO

cognitiveSEO is an essential site audit tool which identifies all the issues in your site to help you with better organic rankings. It also offers keyword research and Penalty recovery tools to help you with better SEO. Here’s how its interface looks like;

As you can see, you can easily have a glance at all your SEO campaigns along with the Google Algorithm changes. Features: Here are some of the features of cognitiveSEO. Pros: Cons: CognitiveSEO Pricing: cognitiveSEO offers a premium plan called Starter plan which costs you $129.99 per month (and $89 per month when billed annually). It also offers a Business plan for agencies and the pricing structure depends on your website requirements. Have a look at a sample pricing illustration.

8. BrightLocal

BrightLocal offers you local SEO tools and software to track and improve your local SEO and organic visibility. It is one of the best SEO reporting tools for agencies. Here’s what it looks like;

As you can see above, you can manage all your reviews and ratings, citations and Google rankings positions from one place along with their position changes. Features: Pros: Cons: BrightLocal Pricing: BrightLocal offers you the following 3 pricing plans.

  1. Single Business plan from BrightLocal: This is the cheapest plan from BrightLocal which costs you $29 per month ($24.17 per month when billed annually) which offers you the following things.

3 Local Search Ranking Reports 3 Citation Tracker Reports 10 Google My Business Audits 1 Local SEO Audit Reports Reputation Manager 3 Monitor Reviews 1 Get Reviews 3 Showcase Reviews Google Analytics Integration Google My Business Insights Integration Facebook Integration & Twitter Integration

  1. Multi Business plan from BrightLocal: This plan costs you $49 per month ($40.83 per month when billed annually) and gives you access to the following features.

6 Local Search Ranking Reports 6 Citation Tracker Reports 30 Google My Business Audits 6 Local SEO Audit Reports Reputation Manager 6 Monitor Reviews 3 Get Reviews 6 Showcase Reviews Google Analytics Integration Google My Business Insights Integration Facebook Integration & Twitter Integration White-label Reports & Emails API Access

  1. SEO Pro plan from BrightLocal: This is the advanced plan which costs you $79 per month ($65.83 per month when billed annually and gives access to the following things.

100 Local Search Ranking Reports 50 Citation Tracker Reports 100 Google My Business Audits 20 Local SEO Audit Reports Reputation Manager 50 Monitor Reviews 5 Get Reviews 50 Showcase Reviews Google Analytics Integration Google My Business Insights Integration Facebook Integration & Twitter Integration White-label Reports & Emails Google Mobile Rank Tracking Competitor Tracking API Access

9. Raven Tools

Raven Tools is an all in one SEO suite that’s exclusively created for agencies, in-house marketers, freelancers and SEO enthusiasts. It also offers white label reports where you can connect all your SEO and PPC advertising data to your marketing reports. Here’s how its interface looks like;

The above interface is taken from SERP tracker where you can discover page rankings at one place. Features: Here’s a list of features that Raven SEO tools provides. Pros: Cons: Raven SEO Tools Pricing: Raven Tools currently has the following 5 packages.

  1. Small Biz plan from Raven Tools: This is the basic plan from Raven which costs you $49 per month (and $39 per month when billed annually) where you can add up to 2 domains, 2 users can access, perform up to 1500 position checks and perform up to 50K monthly page crawls.
  2. Start plan from Raven Tools: This plan costs you $109 per month (and $79 per month when billed annually) where you can add up to 2 domains, 4 users can access, perform up to 15K position checks and perform up to 400K monthly page crawls.
  3. Grow plan from Raven Tools: This plan costs you $199 per month (and $139 per month when billed annually) where you can add up to 2 domains, 8 users can access, perform up to 20K position checks and perform up to 2 million monthly page crawls.
  4. Thrive plan from Raven Tools: This plan costs you $299 per month (and $249 per month when billed annually) where you can add up to 2 domains, 20 users can access, perform up to 25K position checks and perform up to 5 million monthly page crawls.
  5. Lead plan from Raven Tools: This plan is suitable for large agencies and it costs you $479 per month (and $399 per month when billed annually) where you can add up to 320 domains, up to 40 users can access the data, perform up to 30K position checks and perform up to 7 million monthly page crawls.

10. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a desktop program which is available for both PC and Mac and it crawls all your website links, images, CSS and so on. Its paid version is capable of crawling millions of URLs and can be easily integrated with Google Analytics and Search Console. Features: Screaming Frog SEO spider gives you the following features. Pros: Cons: Screaming Frog SEO Spider Pricing: The Screaming Frog SEO Spider is free but with its free version, you can crawl only up to 500 URLs within a website or domain. If you want to crawl more pages (as an SEO agency, you definitely need higher limits along with advanced features), you should go for their Paid version which costs you £149 per year. Here’s what you’ll get with their paid version.

Scheduling Crawl Unlimited Pages Crawl Configuration Save Crawls & Re-Upload JavaScript Rendering Near Duplicate Content Custom robots.txt AMP Crawling & Validation Structured Data & Validation Spelling & Grammar Checks Custom Source Code Search Google Analytics Integration Search Console Integration PageSpeed Insights Integration Link Metrics Integration Store & View Raw & Rendered HTML Get Access to Their Technical Support

Read: Best Screaming Frog Alternatives 2023

11. SpyFu

If you’re specifically looking for an SEO tool to discover all your competitor’s organic and PPC keywords (along with their ad copies), SpyFu is for you as it’s the best SEO agency software. The best part about using SpyFu is it’s extremely affordable when compared to other SEO software tools mentioned on this page. Read: SpyFu vs Semrush: Which is Better for Competitor Research? Read: Best SpyFu Alternative Tools with Pros & Cons Here’s how the interface of SpyFu looks like;

As you can see above, SpyFu offers an elegant interface where you can view each tool individually with the in-depth data. Features: Here are the list of features that you get with SpyFu competitor keyword research tool. Pros: Cons: Looking for more details around SpyFu? Read our in-depth review of SpyFu to discover more about the tool and its features. SpyFu Pricing: SpyFu gives you the following three pricing plans.

  1. Basic plan from SpyFu: This is the starter plan from SpyFu which costs you $39 per month ($33 per month when billed annually).

Unlimited search results – see all the data Unlimited data exports. All you can eat. Unlimited domain overview PDF’s 250 sales leads & domain contacts. 5k weekly tracked keyword rankings. 10k top lists results

  1. Professional plan from SpyFu: This plan costs you $78 per month ($58 per month when billed annually).

Unlimited search results – see all the data Unlimited data exports. All you can eat. Unlimited domain overview PDF’s 500 sales leads & domain contacts 15k weekly tracked keyword rankings 50k top lists results 10k API rows returned Custom branded reporting

  1. Team plan from SpyFu: This plan can be useful for teams and agencies and it costs you $299 per month ($199 per month when billed annually).

Unlimited search results – see all the data Unlimited data exports. All you can eat. Unlimited domain overview PDF’s 2000 sales leads & domain contacts 40k weekly tracked keyword rankings 75k top lists results 10k API rows returned Custom branded reporting 5 user logins

Final Thoughts About SEO Software for Agencies

As an SEO agency, you’ll be doing a ton of SEO related things ranging from keyword research to competitor analysis to site audits, brand monitoring, running PPC ad campaigns and so on. So it’s essential to get access to the RIGHT SEO tools to get the job done. We carefully handpicked the above list of SEO software tools for agencies that are worth every penny. Do you have any questions around the SEO agency software mentioned here? Let us know in the comments and we’d be glad to respond to your queries.